What Is Content Marketing? Digital marketing has been a true revolution for companies, one of its many aspects is content marketing, which offers multiple advantages to grow our business. Do you want to know what it is and how it can help you achieve great results? This article from amazonproduct4u.com will tell you about it.
What is content marketing?
We are convinced that you have already heard the famous phrase, “content is king” and it is not surprising, according to the latest study by the Content Marketing Institute, 56% of companies consider that it has been their area of greatest growth. 70% consider that their strategies are more effective than the previous year and 93% confirm that they have acquired a serious commitment to this discipline of marketing. This data helps us get an idea of its effectiveness.
Content marketing is a marketing technique that seeks to create content that is interesting and relevant to users, with the aim of attracting and connecting with them.
Generating content has become one of the biggest concerns of companies when it comes to establishing contact with users. Content marketing is one of the most efficient strategies right now, but… why has it become such a fundamental part of marketing?
“If traditional marketing has always talked to people, content marketing talks to them.”
Objectives of content marketing
The objective of this marketing strategy is to generate attractive content for the user, which is capable of drawing their attention to attract them until they become customers. In addition, there are other objectives as we see below:
1. Get visibility
In content marketing, it is necessary and very important to put into play all possible creativity in the development of content. Making a more visual and dynamic publication will attract more customers than if it is done solely through text. Continuous innovation in the formats and processes used is necessary to generate interest.
2. Give value to the company
The knowledge of a company is one of the most powerful weapons that it has, if it is shown that a company is aware of the concerns and interests of the consumer, from the perceptual point of view it will be seen with very good eyes, being able to establish the desired engagement between company and consumer.
3. Customer loyalty
The style of the published content will be essential to connect with a specific consumer profile. If there are common points of interest, customers will feel grateful to the brand, and they will be loyal to it and which will bring great benefits to the company, not only in sales but in generating community around the brand.
4. Establish a stable network of contacts
Getting noticed in the online environment thanks to content marketing can bring enormous benefits, you don’t have to think only about getting customers, but about being perceived as an important brand in your niche. Generating content will open the doors to a large number of contacts. In addition, conversion is essential in the development of content, getting leads will allow establishing of future relationships.
5. Increase commercial sales
Although essential, this stopped being one of the main objectives of the company becoming a consequence of a job well done. You can generate great benefits, but never put them before other aspects such as brand reputation, since in the long run, it would bring bad consequences and results.
Benefits of content marketing
- A positive image of the company: publishing content that helps the user favors the image of the company. Getting users to place their trust in your own company is a necessary aspect to boost your business.
- Increase in credibility: generating content that solves doubts and questions about your company’s products or services helps to be considered a professional company and increases our credibility.
- Generate traffic to your website: SEO web positioning plays a very important role, quality content will allow you to position yourself in the first results of the SERPs and that will result in high levels of traffic to your website.
- Brand awareness: users can learn more about your brand or company, this translates into greater awareness of your brand. Knowing about the brand and about your activity can lead to more sales in the future.
- Differentiation: content marketing helps us so that users find us before other companies that do not work on it. However, if our direct competitors have already implemented this strategy, it will allow us through the content to offer a distinctive and differential style.
- Economic communication: allows us to connect with our clients in an economic and simple way. In addition, the content can go viral and get a high number of views.
- Help with the purchase decision: focusing the content towards recommendations and advice, will facilitate the purchase decision of users towards our own interests.
