Have you been thinking about promoting third-party products or services on your blog for a long time? Or do you want to start affiliate marketing on Amazon to increase your income?
In this article we will focus on an attractive and very profitable formula to make a profit … We mean Amazon Affiliates!
Therefore, in this post, we will talk about how to do affiliate marketing on Amazon to generate passive income. Of course, you only need to have a website!
How to do affiliate marketing on Amazon Affiliates
Amazon Affiliates is an Amazon affiliate program. As with any other affiliate program, you sign up for their program to promote the products that interest you on your website or blog. And for every sale you make, you get a commission of up to 10%.
Before opening an Amazon Affiliate account
Before opening an affiliate account on Amazon, here are some things to consider:
- You need to register: For this, you must be of legal age. Then, once you complete the registration, you can create links to use on your blog or website.
- Have a website and have Amazon approve it: Be careful, not just any website will do. At least your site must have a minimum content (15-20 posts) and these must be original and of quality. We understand by quality a review of a specific product that includes the user experience.
- Comply with its content policy: Amazon considers inappropriate and prohibited topics related to pornography, violence, discrimination, slander, or anything related to illegal activities.
Other details for your Amazon marketing strategy
In addition to these important aspects, there are other relevant factors to think about before marketing on Amazon:
1. How much can you earn?
Depending on the country and the type of product you want to promote, you will get a percentage or another. You can see a very clear table, with each percentage by country, here.
Faced with the million-dollar question that many ask about ‘how much can be earned, we would say that it will depend on the traffic you receive, the type of website you have, and the value of the product you sell. But, in addition to this, other factors such as these will influence:
- Keywords to the position.
- Copy of your content (take note of these SEO tips for content optimization).
2. Types of the web to earn money with Amazon Affiliates
If your goal is to sell Amazon products through affiliate links, these are the types of websites that convert the best:
- Ecommerce: It is an online store where the user instead of buying on that website, there is a link that redirects them to Amazon to buy there. They only have to click on the CTA ‘buy’.
- Thematic pages: These are pages specialized in a topic that stands out because they generate trust in the user. The downside is that being more educational and informative content, you get a lot of traffic but few conversions. Here you could help yourself with keyword research of sales-oriented words to boost your income.
- Recommendations sites: It is a website that seeks to generate trust, where reviews or product comparisons are made. Thus, before making the purchase, the user can find out about the product. Within the content, you can put the affiliate link that interests you. Although here I would enter into a debate on whether it is better to be objective (and gain notoriety) or interested (and make your site profitable).
How to Profit from Affiliate Marketing on Amazon
Taking all of the above into account, these are some actions and tips that we recommend so that you can take advantage of your Amazon marketing strategy:
1. Look for a niche with market share to exploit
When choosing your niche, it should be one on a topic that you like to talk about because in the long term it can be a handicap. But don’t forget that it must also be profitable.
Our advice is that you choose a niche that gives you benefits in the medium and long term and that you like the subject. Although you can also hire SEO copywriters to do that work for you.
2. Analyze the bestselling items in your niche
One way to find out which are the best-selling products in your niche is through a tool called Jungle Scout.
Then, the next step will be to do keyword research to get an idea of which are keywords related to the products you have selected and to see the search volume. This step will be essential to choose the right ones and using them in your content.
3. Attract traffic with the help of keyword research
The visitors you receive want to seek opinions, reviews, and comments on the products that interest them, but do not yet dare to buy.
Your mission will be to use the right keywords to attract more traffic, create attractive content and guide them to the sale. To do this, you should focus on:
- Create trustworthy content.
- Go for a strong copy.
- Add attractive calls to action.
- Include images with links.
4. The value of a marketing agency on Amazon
Those who sell on this platform with the help of a marketing agency, on Amazon will have a better chance of gaining visibility with their products. This means that more bloggers and influencers will want to promote their products to earn a commission.
These agencies are a perfect option for marketers who are not knowledgeable about SEO and marketing in general. And they need to boost their visibility.
Conclusions
Still, have questions about whether to join the Amazon affiliate program? As you can see, behind affiliate marketing on Amazon there must be a very solid strategy that you must methodically assemble. You must have a website with a domain, a hosting and create a content strategy to capture the attention of your visitors.
In addition, this strategy will be worthless if you do not work in a profitable niche or if you do not do keyword research to attract traffic and position yourself.
