If you are in the SEO or marketing sector you should know, how does content marketing Differ? So, here I’ve tried to cover in detail on this topic.
SEO is a tool whose task is to optimize the structure of the site, and to rise it to the top when ranking in search engines. When SEO is done right and content is built around it, SEO and content marketing are a great match!
E-mail marketing
used when there is a contact base – customers who have left their email. The tool works well for promoting blog materials, your social networks, and affiliate materials. E-mail marketing is needed to build more personal relationships with customers: to delight them with personalized birthday offers, create original collections of materials, and remind them of their favorite products.
SMM
is a way to build a less formal relationship with the audience. Not only share useful content but also show the office or talk about the business team, and share some internal news.
In general, there is an opinion that the boundaries between different types of marketing have blurred. They all imply interesting useful content and can support each other.
Pros of content marketing
Content marketing is one of the most effective tools in building brand awareness (on average, 24% of consumers learn about a product through blogs).
Content marketing builds the audience’s trust in the product: the higher the author’s authority, the larger he is in his field, and the faster the level of trust in the material and, as a result, in the product or service grows.
Content marketing shows quite high levels of traffic and conversions. According to research, the average level of traffic, for example, from social networks over the past 5 years has decreased from 175 to 90 shares, while blogs, on the contrary, are increasing.
Positive SEO effect: the search engine will produce more third-party thematic sites. According to research, search gives up to 51% of site visits.
Cons of content marketing
Long
Organic traffic isn’t fast. We must be patient. If a quick response is important, contextual advertising, banners, and SMS mailing are more suitable. To work with these online marketing tools, there are services that take into account the parameters of the audience and help to develop an optimal strategy. MTS-Marketer is one of them.
Takes a lot of work time
Content marketing requires not only time investment, but also a lot of attention to the material. Artificial intelligence can already post pictures with keywords and common phrases. It’s important to invest in good content. It takes a long time, sometimes not one person’s time. If you have serious content marketing plans, hire an editor. Just as copywriters used to work in tandem with an art director, now every marketer needs a good editor nearby.
Difficult to measure
When analyzing the effectiveness of the method, standard metrics that are applied to all types of Internet marketing are suitable: coverage, number of visits, etc. However, a whole block of factors remains uncovered, which are very, very difficult to control. The user can read the article on the thematic forum or see the blogger’s recommendation, follow the link, get acquainted with the product, and not buy it right away. Suppose, after a couple of weeks, he will return to the question, drive the site he already knows into a search engine, and make a purchase, but the initial contact will no longer be tracked.
What else can businesses benefit from using content marketing?
1. Helps to build trust with the client
When you open up to the client, and tell him about you and your work, you become closer to him. He sees not a perfect picture, but living people behind the product. The client has the opportunity to keep in touch with you: to tell you about what he likes and what could be improved in the work of the company or product.
2. Search for new employees, like-minded people
By applying for a company through social media and other channels, you attract new people. Perhaps, thanks to a correctly placed article or video, you will get a wonderful employee on your team or you will find a brand advocate – a person who, using the services of the company, will recommend them to their friends.
3. Reaching a new audience
Publish unique content: you will be able to attract interest in your niche not only to those who were looking for information about the product in a targeted manner, but also, perhaps, to those people who previously did not even think that such a product or service exists, and how they really are to him necessary.
If you choose to promote through content marketing, weigh the pros and cons. Remember that it is effective, but there are nuances. Content takes a lot of time, investment, and patience. If you want to get a result quickly, use other tools: e-mail or SMS-mailing, targeted advertising will do. To do this, hire specialists or use services of self-service advertising for business.
