In this article, I’ve given a details guide for beginners to selling Amazon product.
How to sell on Amazon? It can be a challenging question for the most successful eCommerce of the last decade, which is why competing on Amazon has become increasingly complex. We have to know precisely what strategies to implement.
Product and market analysis
Amazon has such a vast business volume. It sells so many categories and products that we can think that everyone can sell there if we make an overly simplistic analysis. My recommendation is that you do not start from that premise without doing a previous analysis to avoid serious problems later.
You have a good margin:
- manufacturers and distributors with good volume negotiations are the ones who can play the most in a market where the price is the most crucial variable.
Your product is of low competition:
- If it’s unique, it’s better than better, but starting the saturated market within Amazon is a barrier to fighting for the cost; you again say goodbye to your margin.
Research who or who is selling your exact product and in what price range. You can do it within Amazon’s own search engine or use reverse search tools to find them by ASIN (try Helium 10’s tool, for example).
Choose the sales regime
There is no single sales model that knows all of them with their advantages and disadvantages before launching.
You can choose between Seller Retail and Seller Marketplace. The characteristics are:
Retail
- Single customer provider: you only sell to Amazon, not to end customers.
- Last in the hierarchy: the customer’s priority, then the platform, and, finally, the seller’s retail. This refers, for example, to any management or claim
- The negotiation is direct with Amazon: you must clarify what will happen to excess stock, return policy, or the payment method, which by default is 90 days.
Marketplace
- You sell to the end customer through Amazon which operates as a simple intermediary.
- You decide the sale prices of each item.
You can sell on Amazon as FBM(Fulfilled By Merchant), which is when you as a seller manage from the receipt of the order to the logistics and delivery. The option is(Fulfilled By Amazon). In this case, they take care of absolutely everything: we send them the product and market it.
Upload your listings or products
Obviously, when you choose the sales scheme and create your account, the next step is to upload the catalog of your products for sale on Amazon. To do this, you have to move to Amazon seller central and grasp the important moves.
When the products you want to sell are already in the Amazon catalog, all you need to do is locate them by looking for their ASIN, name, or EAN13 and then add the price and stock you put up for sale.
If it is not created, you will have to fill in all the mandatory fields and take into account-
- Put complete sentences
- Include useful information that avoids misunderstandings for customers
- All the images you can
- Product characteristics
- Ways of use
- Warranty etc.
Do keyword research to see how your customers search. Use those words in product titles, statements, and features.
Shipping times
Amazon wants its customers to receive its products quickly, for something they have a rigorous delivery time. Make assured the percentage of the order placed on time is never less than 97% below.
Price
One of the most determining factors is the product’s final price (including all taxes and shipping costs. Suppose you can give the best price and the rest of your parameters are normal. In that case, you can rank above other competitors even if they have other improved ranking factors comparatively.
Reviews and ratings
It makes sense that if the most important thing is to have satisfied customers, the opinions’ quantity and quality are decisive. You have to stimulate buyers as much as possible to leave their ideas, ask them directly even add some detail in the shipment itself as a simple card.
Always act when you detect bad reviews and be interested in repairing the problems not to incur claims.
Response time
When you register your seller account, among all the conditions that you accept is the service clause that says that you agree to respond to customers within a maximum period of 24 hours. If you don’t, you will be penalized or directly without an account for breach of contract.
Work on uptake
You need to bring traffic to your products and, above all, generate sales so that specific traction begins to exist.
Anything that drives sales, directly and indirectly, helps you sell even more. Use all the tools at your disposal email marketing, SEO in commercial search engines, social media … anything that can generate referral traffic is potentially beneficial.
You can see many things that you should consider, but you will sell on Amazon with guarantees by following these steps.
