Affiliate marketing is one of the various options to make a website profitable and obtain financial benefits through content. We explain here the advantages of affiliate marketing.
Affiliate marketing is a form of digital advertising that consists of earning a commission through the promotion of products created by other companies. It is, along with the insertion of online ads, one of the main ways to monetize your website and get money through it.
New techniques for monetizing online content
How does this advertising method work? Every time you send a buyer to the seller’s website through a link, an email marketing campaign, or a call-to-action, you receive a monetary reward previously agreed with the other party.
Thus, this marketing is based, instead of other modalities such as CPC (Cost per click) or CPM (Cost per impression), on Cost per action (CPA), which allows the advertiser to pay only for each of the users that perform the determined action.
Outstanding benefits of affiliate marketing
- Affiliate marketing is often referred to as a triple win because the three parties involved – you as a blogger or owner of a web platform, the consumer, and the brand – win. You relate advertising to the sector of your content; the company saves time promoting the product and the user finds a desire or needs to be satisfied as a consumer.
- In opposition to the traditional concept of advertising, this area of interest is performance marketing. The user’s click will be worthless if there is no conversion since the purpose is to make the purchase. It is a system that compensates for success.
- It requires practically no time on your part, so you save effort and optimize energy. Be aware that you are not the one who creates and designs the products, nor do you have to take care of the logistics of packaging and shipping or give support to consumers, since these tasks correspond to the company that markets the product.
- As an essential condition for success, you must have a high level of monthly traffic on your website, so that both you and the company or network with which you affiliate, compensate you financially. The more specific your target audience is, the better, and the content of your website, the better. Read here techniques to increase your flow of visits.
Inbound Marketing vs. Content Marketing
Good affiliate marketing is based on making relevant and interesting products known to your target. In other words, advertising products that have absolutely nothing to do with your website is a big mistake. Keep in mind that if you do not segment your offers you will not receive sales and on the other hand, you will lose readers and online reputation.
Your own user experience is important to present the products you offer in your affiliate marketing strategy. It highlights the need that they will cover for the consumer, their differential features in relation to the competition, or how they positively influence your own business or highlight their usefulness for your sector in general. Working with explanatory video tutorials is an effective option.
Affiliate marketing is natural and minimally invasive for the user, who values it more than other advertising options. Therefore, obsolete or intrusive technologies such as animated banners, flash, or annoying pop-ups are not advisable to promote the products. Natural links are the most effective technique for affiliate marketing. Plugins that generate keywords automatically are not recommended either.
You can include an email marketing strategy within the affiliate strategy. As with visits, you will need to have a minimum of at least 1,000 subscribers to start obtaining favorable results, trying to multiply them over the months.
You can count on a wide number of affiliate networks, which are created to regulate the relationships between advertisers or merchants, and affiliates. There are many of a thematic nature that you can filter to fit the content of your sector.
You can also establish affiliate marketing pacts directly with brands. Especially the big ones usually have on their website an affiliate program that you can consult to know the conditions.
